Career
Experience
Senior marketing leader turned builder. Ten-plus years driving performance and revenue growth for brands spending $1M–$20M — and now building the AI systems that make that growth measurable and repeatable.
Chief Marketing Officer
The Lube Club · United StatesLeading marketing strategy end to end — brand, performance, and the systems that connect the two. This is where the operator and the builder meet: setting the growth strategy while standing up the analytics and automation that make every marketing dollar accountable.
- Own full-funnel marketing strategy across brand, acquisition, and retention
- Build the reporting and attribution frameworks that tie marketing spend directly to revenue
- Integrate AI and automation into marketing ops to cut busywork and increase throughput
Founder & AI Architect
Liquid Cosmos / Cosmos Labs · Austin, TXThe systems I always wished existed on the marketing side of the table — so I built them. Liquid Cosmos is a self-funded, self-hosted suite (Calendar, CRM, CMS, and Messaging) that closes the loop between content creation and closed revenue, with AI agents surfacing the signal at every step.
- Designed and shipped a full revenue intelligence suite: attribution, pipeline, and content-to-close analytics anchored to the calendar as the decision layer
- Architected multi-agent AI pipelines that surface pre-meeting briefs, content performance, and optimization signals before decisions get made
- Built and deployed production applications on self-hosted infrastructure — Next.js, Node.js, TypeScript, Docker on a Synology NAS
- Shipped four active products end to end: Liquid Cosmos, Cosmos Comm, Cosmos Calendar, and Gym Daddy
Client Solutions Manager
TikTok · Austin, TXPartnered with global brands investing $1M–$20M annually, building campaigns that balanced creative experimentation with rigorous performance, brand safety, and user experience on one of the fastest-moving platforms in the world.
- Drove a 30% revenue increase for global beauty brands through data-backed social strategy
- Built and executed full-funnel digital campaigns spanning brand awareness through product launch
- Balanced creative, performance, and brand safety across high-spend accounts
Growth Manager
Search Laboratory · Austin, TXStrengthened clients' digital foundations — tightening tracking, improving attribution, and optimizing search and social performance so every dollar spent worked harder.
- Generated a $500K MRR pipeline through optimized social and digital channels
- Delivered a 30% engagement boost in a single month
- Developed strategic partnerships with some of the largest tech companies globally
Advertising Manager — New Client Acquisition & Client Success
The University of Texas at Austin · Austin, TXRan a data-driven approach to acquisition and retention, building the CRM standards and reporting that turned advertising performance into a repeatable, measurable motion.
- Drove a $100K boost in paid advertising performance tracking across the top 10 clients
- Implemented new Rules of Engagement and CRM standards for sharper decision-making
- Consistently hit quota of $80K–$160K per month
Business Development & Growth Roles
Grant Daniels Consulting · All Star Directories · Corporate Traveler · TipprThe foundation years — a decade of performance marketing, business development, and account leadership across agencies, higher-ed, travel, and digital media. This is where the systems-thinking started: pairing strong creative with the right data and feedback loops.
- Consulting (2018–2019): drove a 30% increase in renewals through proactive account management
- All Star Directories (2015–2017): 30% enrollment lift for Higher-Ed clients via performance marketing and SDR recruiting/mentoring
- Corporate Traveler & Tippr (2012–2014): white-glove B2B service and national digital-marketing sales through newspaper affiliate networks
Education & Certifications
B.S., Business Management
University of Phoenix · 2009–2011Portuguese Language & Literature
City University of Seattle · 2015–2016International Organizations Management
University of Geneva · 2013Social Media
Princeton University · 2012Certifications: Google Digital Marketing & E-commerce · TikTok for Business Creators · From Likes to Leads · Inclusive Tech · Cold Calling Mastery
Want the full picture?
The work speaks louder than the timeline. Take a look at what I've built, or reach out directly if you've got something worth building together.
See my work